One-time projects
Best if you want expert input or a second opinion before committing to ongoing management. No retainer or hours limitation.
- Full account structure review — campaigns, ad groups, targeting, and settings
- Wasted spend analysis with specific, prioritized cut recommendations
- Bidding strategy audit and alignment to actual business goals
- Search term, audience, and placement efficiency review
- Tracking & measurement recommendations (conversion actions, attribution, data gaps, etc.)
- Prioritized fix list and instructions ranked by impact
Delivered as a written findings report with a one-on-one Q&A call included.
Book an intro call- Channel recommendations and rationale, tied to your goals and target customer persona(s)
- Budget allocation strategy across channels and campaign types
- Campaign structure, targeting, and audience recommendations
- Measurement framework with KPIs, tracking requirements, and setup roadmap
- Written recommendation deck, scoped and ready to act on
Works as a standalone deliverable or as the foundation for an ongoing retainer.
Book an intro callStarter retainer
Expert, ongoing management without hours caps. Built for accounts at earlier stages of paid media investment.
UP TO $12.5K / MO AD SPEND- Full campaign management and ongoing optimization, with no cap on campaign count or hours
- Bid management, targeting refinement, ad copywriting, and more
- Conversion tracking setup and GA4 integration
- Monthly Looker Studio performance report
- Monthly strategic check-in call
- Full multi-channel management and optimization up to $12,500/mo in managed ad spend
- Cross-channel budget pacing and spend alignment
- Bid management, targeting refinement, ad copywriting, and more
- Conversion tracking (and cross-channel attribution) and GA4 management
- Monthly Looker Studio report with cross-channel performance view
- Monthly strategic check-in call
Growth retainer
For established businesses with larger paid media investments that need frequent optimization, deeper strategy, and more collaboration.
$12.5K+ / MO AD SPEND- Full paid search management (incl. Search, Shopping, Performance Max) on all applicable channels
- Campaign strategy, build-out, and continuous optimization
- Keyword, audience, bid strategy, and ad asset testing and management
- Budget pacing and campaign allocation alignment
- GA4 and GTM management for accurate tracking
- Comprehensive monthly report with trend analysis and optimization log
- Monthly strategy and reporting calls
- Full management across two or more channels with integrated cross-channel strategy
- Budget allocation and pacing across all active channels
- Audience strategy, prospecting, and retargeting across platforms
- Ad copy direction and creative structure recommendations
- GA4 and GTM management for accurate tracking
- Comprehensive monthly report with trend analysis and optimization log
- Monthly strategy and reporting calls
Additional services
These can be explored as separate projects, or added as-needed in buckets of pre-scoped hours to complement retainer work.
- Full setup and integration of Google Tag Manager, best-practice settings, channel tags, conversion actions, and more
- Landing page conversion rate optimization audits, recommendations, and test plans
- SEO health audits and recommendations
- AI/LLM visibility audits and recommendations
- Larger SEO projects (technical fix implementations, topical mapping and content plans, etc.)
A process built to respect your time.
I’m not here for drawn-out pitch decks and sales calls. Let’s figure out your goals, build a strategy, and start dominating your market.
Tell me about your business, goals, and current ad situation. I won’t pitch you, just gather information to help develop a proposed strategy.
I’ll send a scoped proposal with the recommended service, deliverables, and a flat rate for easy review or modification (plus some findings and next steps, whether you work with me or not).
Sign, share account access (or let me create one for you), and we’re off. Onboarding is all action, no red tape or drawn-out processes.